Morpheus London has recently been appointed to design and brand the conversion of an iconic central St James’s property, restoring and sympathetically modernising a heritage building. With this exciting new project added to our portfolio, Morpheus London takes a further look at the evolution of St James’s over time and the recent transformation of this area to a super prime residential location once more.
St James’s – aka ‘clubland’ – is a small district of London contained by four of the capital’s most famous thoroughfares. Eponymously named for a Lepers hospital that stood on the site of the Palace, the area really started to take shape in the late 1600’s when Charles II granted Henry Jermyn the rights to develop the area. Using well renowned architects, over time the location transformed from parkland into a highly desirable residential area, with its grid like layout centred around the main square.
This master planned development is what gives St James’s its character now and indeed what attracted its first celebrated residents. The early establishment of White’s Club in 1693, London’s first private members club, meant that more would follow and soon the location became synonymous with them. Indeed with such establishments catering towards the gentleman of the time, commerce in the area also became geared around men’s attire and has remained this way to this day.
On Jermyn Street one still finds a host of bespoke shirt and shoe makers and even a statue of Beau Brummell, the iconic clothes horse of the Regency Period. And so St James’s remained until the mid-1940’s, when its central location and a post WWII demand for conveniently located office space saw the nature of its buildings change from the residential to the commercial.
St James’s has it all; fine restaurants, local parks and Royal Palaces, grand hotels and its own distinct gentlemen’s fashion trade. All that is, except for a residential market comparable to the likes of Mayfair or Belgravia. As we would say in the trade, the area “lost its original design intent”. Just as St James’s saw rapid change in the 1940s, so I see the area quickly evolving again now to recapture some of it residential history. As an integral part of this change, Morpheus are working on several projects in the area, including the aforementioned, which mirrors the evolution of St James’s domestic property history; an office to residential reversion, reinstating the building’s original use. It will be projects such as this that attract people to make St James’s their home again, and quite rightly so, it is an area that deserves to be lived in.
Alex Isaac, Head of Design
Fig.1 St James’s park
Fig.2 © the artist Photo: George Darrell, courtesy: White Cube
Fig. 3 Sean Connery being fitted out in Savile Row
Fig. 4 Clarence House, credit: The Crown Chronicles
Fig. 5 Kate Moss in Calvin Klein’s Obsession advert at the auction at Christie’s in St James’s, ph Mario Sorrenti
Fig. 6 United Kingdom Royal Horse Artillery, credit: The Washington Post
Fig.7 credit: Christie’s images
For more information regarding the Morpheus Design House please contact firstname.lastname@example.org.
What is your background and how did it lead to your role at Morpheus? My experience in the CGI world started when I got my very first camera; I felt for a moment the power to stop the time, the world and the actions of the people around me. But somehow it wasn’t enough and […]
“In this edition of our design journeys, we take you through the Morpheus process of creating an award winning chalet in the French Alps. Having been introduced to the project in 2016, Morpheus were tasked with creating initial concept designs for a private chalet and from there, we took the inspirations through concept design and […]
So Tarquin, you have created Cornwall’s first gin in over a century. What was your original inspiration to undertake such a challenge? At the age of 19 I trained as a chef in Paris and then went on to work in a number of different kitchens across France. I’ve always had a passion for developing, […]
“Masterpiece’s star is rising. The event is fast becoming the most imaginative and glamorous art antiques fair in the world…” (The Financial Times, Susan Moore). This year Morpheus have collaborated with Jetfly, the European leader in luxury aircraft, to proudly partner with Masterpiece. This highly anticipated leading international event hosts the very best in fine […]
Salone del Mobile is always an exciting event in any interior designer’s calendar, and this year two of the Morpheus team made the trip to Milan. There were a number of trends and exhibitions that particularly interested our designers, from state-of-the-art technology through to creative art. Whilst the official Pantone colour of 2017 is green, […]
Andrew Murray catches up with Simon Shaw in Morpheus’ recently completed club lounge at Six Senses Residences Courchevel. So Simon, important questions first, as one of the tallest English rugby players how is your skiing going? As you have already seen from our brief encounter on the slopes, whilst not being as technically proficient as […]
In times of fast living and mass consumption a new trend has been emerging in recent years; a desire for uniqueness, authenticity, reliability and craftsmanship. British brands are renowned for their manufacturing, excellent quality, innovation and durability, therefore it shall come as no surprise that international consumers will pay premium prices for British products and […]
When it comes to elevating an interior design scheme from great to exceptional, the magic lies within the detail and the layering of exquisite materials. These edifying details can be found in many different elements of a design, from a perfectly cast metal arm set into a rich silk velvet upholstered chair, or a specialist […]
“When I am shooting architectural and interior spaces I look to break all my images down into the basic components of geometry and light, which are the framework on which the colour and design details hang”
Neil Jacobs is the chief executive officer at Six Senses Hotels Resorts Spas. With over three decades in the hospitality industry Neil is passionate about wellness, sustainability, inventive design, food and experiential travel. Six Senses Residences latest offering is in Courchevel 1850, with the interior furnishings designed by Morpheus.
The team at Morpheus prides itself on producing exceptional bespoke designs for our clients, with many external factors often incorporated in order to achieve this. The local environment often provides a significant influence on the design process, in order to achieve a synergy between what one sees on either side of the window.
In search of decorative inspiration and ideas this Christmas?
When it comes to Christmas trees, natural fir trees always look so much more inviting than their faux counterparts and of course provide that beautiful rich scent which is so evocative of the festive season.
Rule one of buying art is to buy what you love. The piece should resonate with you, have meaning, bring you joy and enrich your life. Much like architecture and interiors, choosing art is deeply personal and a piece that will make one person’s heart skip a beat will leave another completely indifferent.
In this edition of Dispatches we take a look at Monaco to coincide both with the Monaco Yacht Show and the unveiling of THIRTY NINE • Monte Carlo, Monaco’s first private members lifestyle club. Morpheus were commissioned for the design and brand architecture of this trail blazing project.
Morpheus has long recognised the quality of branding and the importance of typography in our designs and presentations. The ways in which typography can communicate the style, tone and voice of a brand makes it a large part of the design process when creating a new branding strategy for a project.
What has your first year with Morpheus London been like? It has been an interesting year! Having known Morpheus first from an external perspective, the company has an unsurpassed name in the industry which is something that really excited me when I was first approached about coming to head the design team. The last year has certainly lived up to those expectations!
Food is one of life’s great indicators. Reflecting social change it can be decadent in times of prosperity and austere in times of downturn. From the nouvelle cuisine of the 1980’s to the de-constructive trends of the early 2000’s, fine dining has an ability to adapt quickly to changing demands, adopting trends in other design industries.
All living organisms despite their spectacular, wondrous and sometimes bizarre diversity have at least one thing in common, the need of food to survive. The way this fuel is consumed varies significantly too. We need to eat and to that end devote a large amount of time and effort toward food preparation, far more than is needed for merely utilitarian nutritional purposes as food can be a great source of pleasure. It can engage our senses, minds and emotions just as much as carefully crafted architectural design and can take us from simply surviving to positively thriving.
I remember someone once shared the following notion with me: Architects do the pretty stuff, Engineers do the ugly details. For a person educated and qualified as both it struck a chord with me, and begs the question – what exactly is the relationship between the two disciplines? Are function and aesthetics compatible now more than they have ever been?
The highly regarded Furniture Fair, Salone Internazionale Del Mobile was hosted in Milan this month. The 6-day event, showcased the latest in furniture, lighting and home furnishing from designers across the globe. The Morpheus team were in attendance, keen to explore the latest trends and to discover a city rich in design history and creative prominence. We explored the Eurolace/design and modern halls during our visit to the Fieramilano.
‘‘Space has always been the spiritual dimension of architecture. It is not the physical statement of the structure so much as what it contains that moves us.’’ (Arthur Erickson) As designers we challenge, create and enhance the living environment. We can influence one’s lifestyle through the physical and psychological implementation of a design but it is not until the interface between space and the inhabitant/user begins that the design truly lives.
Alexander Lee McQueen BOOM A genius that mesmerised our world and then left it, leaving us with an open mouth, still fascinated, still excited. “Alexander McQueen was the rebel king of the British fashion. A designer who reinvented the catwalk and created clothes that silenced his audience. Brilliant, offensive, beautiful, outrageous.
The words ‘Sports Yacht’ traditionally evoke a fast and slender, white yacht gliding through the Mediterranean’s warm seas. Renowned yacht builder, Palmer Johnson, has turned this conventional notion on its head by designing the next generation of sport yachts transformed in its operational performance and design.
This year marked the 20th anniversary of the international trade show Maison et Objet in Paris – one of the world’s largest interiors and homeware events. Featuring the hottest designs in furniture, fabrics, lighting, materials and accessories, Morpheus was on the lookout for innovative products, lavish finishes and an insight into the latest trends.
The Morpheus Design Team were tasked with creating a bespoke dining table for a recent residential project in London. This brief was a fantastic opportunity to work with a number of exceptional artisans and craftsmen in order to incorporate a combination of fine materials and innovative techniques.
With an increasing involvement in this prime European region and the surrounding areas and a number of interesting active projects, Morpheus took the opportunity to sponsor the Top Marques Automotive Show in association with Edmond de Rothschild held annually in Monte Carlo.
Seemingly the entire international design industry flocked to Milan in early April 2014 for Salone Internazionale del Mobile, the world’s largest and arguably the most important annual design fair, and the Morpheus London Design Team were thrilled to attend and bear witness.