Interview – Q&A with Maria Santoro
What is your background and how did it lead to your role at Morpheus?
My experience in the CGI world started when I got my very first camera; I felt for a moment the power to stop the time, the world and the actions of the people around me. But somehow it wasn’t enough and I needed to discover more, which led me to study Architecture and then Interior Design. I found had a strong desire to create everything from scratch, starting from architecture, onto interiors and right the way through to the sophisticated intricate details and accessories. This led me to question: how could I investigate my creativity? How could I make my dreams real?
CGI was the answer I was looking for so I started teach myself and step by step I managed a way to develop in the 3D world. At Morpheus the development of CGIs is a fully integrated part of the design process, meaning I have the chance to design and visualise at the same time; to lead something completely new in-house with artists and designers with backgrounds completely different to mine.
Can you tell us a bit about the process of creating a CGI?
To visualise an idea or a concept is an incredible creative experience that is similar to photography or cinematography, because you are lighting and staging scenes to produce images. Producing a Computer Generated Image requires deep knowledge in photography; the composition is a way of guiding the viewer’s eye toward the most important element of our work, sometimes in a very specific order. A good composition can help to make a masterpiece even out of the dullest object and subjects in the plainest of environments. Another key aspect of this creative process is the importance of lighting, as it helps to add a sense of realism.
Here at Morpheus we carefully select the textures and colour palette basing it on real samples to give the client comfort that every last detail has been thought of. Last but not least is the post-production which includes final touches such as grading and blending the colours to create the lifelike look.
What are the biggest challenges?
In my role one of the big challenges is to organise and distillate the creative process into something tangible whilst keeping the CGI process completely immersive.
Do you have an image you’re particularly proud of?
Today with the newest technologies it seems easy to create an image that draws our attention. I always feel the necessity to focus on what story an image should tell and how it should be received. Most recently I am proud of the CGIs I created with the team for a chateau in France, Chateau de Trizac; a project that we are currently in the process of designing directly with the client. I feel these CGIs are truly able to speak for themselves and represent everything the client was aspiring to achieve.
I am also very excited to be involved in the launch of Meta which we will be revealing more information on in due course!
How would you describe Morpheus’ style and what is it about it that you particularly love?
Morpheus don’t have a particular house style. We pride ourselves on listening to our clients and taking them on a journey whilst working with their aspirations. Our style is a reflection of our client, combined with our personalities, and as a team we are always striving to create something different; timeless, sophisticated and never trivial.
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