The Arts of Typography & Calligraphy
Morpheus has long recognised the quality of branding and the importance of typography in our designs and presentations. The ways in which typography can communicate the style, tone and voice of a brand makes it a large part of the design process when creating a new branding strategy for a project.
It would be easy to say that typography is just an arrangement of type, but I believe it’s a lot more than that. Typography doesn’t have to be boring or traditional; it’s experimental and very creative. Being a designer, I find myself being drawn to the art of typography and believe it’s a central component of art and graphic design, and is one of the most common ways we pass information on. Imagine a website, a magazine or even a TV without text? Typography can speak louder than words, so when choosing the appropriate style of typography consideration should be given to the balance between the visual as well as the verbal aspect of design.
Sometimes the difference between fonts can seem very subtle and so selecting a typeface can be difficult, such as the choice between serif or san serif. Serifs are semi-structural details or small decorative flourishes on the ends of some of the strokes that make up letters and symbols, for example the Times New Roman font. In comparison, sans serif, such as the Arial font, does not have these details or flourishes. It is said that serif fonts are usually easier to read in larger text areas like in books and magazines, especially if you are creating a simple clean layout or design.
Typography is a subject that can be commonly dismissed, or can become a consuming obsession, especially if you’re me. I have always found myself passionate about typography and more recently calligraphy, particularly the way the letterforms interact on a surface and the flourishes dance on the page. I see calligraphy as a visual art of expression, harmony and skills.
Calligraphy is another type that continues to flourish and is often used for wedding stationary or event invitations. More recently it has also been used digitally for font design and as a form of typography in itself. I love how a design can transition from contemporary to classic by just adding text in calligraphy handwriting; to me, it adds tradition, value and a vintage aesthetic.
“Calligraphy is an art form that uses ink and a brush to express the very souls of words on paper.” – Kaoru Akagawa
Lauren Loucaides, Graphic Designer
Fig.1 Itallic Calligraphy on stationery
Fig.2 Handwritten Place Names
Fig.3 Multiple Calligraphy Nibs
Fig.4 Handwritten Letter
Fig.5 Calligraphy Banner
Fig.6 Handwritten Envelopes
Fig.7 Metallic Handwritten Note
Video. Fancy Writing, credit: Curran Calligraphy
For more information regarding the Morpheus Design House please contact firstname.lastname@example.org.
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