Bury Street, St. James

Morpheus London have recently completed redesigning a apartment scheme in the heart of London St James’ at 33 Bury Street, a large period property a stone’s throw from Jermyn Street. From the items adorning the ornate shop windows to the classical architecture, this area is steeped in British history. Here you will find some of the world’s finest tailors and gentleman’s clothiers, not to mention the priceless artworks and the world renowned food hall; Fortnum and Mason.
2017 brings the next chapter in 33 Bury Street’s evolution. Upon instruction from the Crown Estate, Morpheus London are very proud to have completed the redesign of the interior of this historical gem for the luxury residential market of today. The six apartments, covering three floors, showcase the latest in contemporary style living whilst maintaining the period features of the original building.
Dating back to 1900 and grade two listed, number 33 Bury Street is easily recognisable for its original red terracotta exterior and beautifully proportioned leaded bay windows. An air of relaxed grandeur exudes ever y detail, from the lattice brick design on the chimneys to the shields in the windows. Internally, you will notice the same. Having stepped through the front door into the intricately tiled floor you will be greeted by the original birdcage lift at the end of the panelled lobby.

From the top of the range lighting systems to the sleek marble bathrooms, each layer of contemporary luxury has been carefully selected to sit in parallel to the historical features, such as the original ironmongery and cornicing.
From the fabric used on the chairs to the detailing of the joinery, inspiration for the interior has been drawn from the locations rich cultural heritage and the buildings architectural features. Morpheus London believes the magic for successful luxury residential design lies in the details. The handles on the master bedroom wardrobes have been crafted from bronze in the form of the shield seen in the windows. The reception armchairs are upholstered in structural pin stripe wool and the contemporary detailing on the master bedroom headboard has drawn inspiration from brogued shoes. Even the fabric palette of cool greys and rich blues with elements of burgundy resembles elements found in one of the local clothiers. These details subtly run throughout the whole interior of number 33 Bury Street for a cohesively styled contemporary setting.

Selected projects

Nova, Victoria

Morpheus London have recently completed a further show penthouse at ‘Nova SW1’ for Land Securities. The tenth floor four-bedroom apartment features two reception rooms with stunning views across West London, upholstered walls and bespoke furniture and lighting throughout.

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Salucci House, Zagaleta

Morpheus London are delighted to share the recent completion of a 26,000 SQFT villa, located in Southern Spain and nestled in the foothills of Marbella within ‘La Zagaleta’; one of Europe’s most exclusive residential developments and country clubs.

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Nova, Victoria

Morpheus London have recently completed their second show apartment for Land Securities at ‘Nova SW1’. The penthouse is located on the 12th floor and offers uncompromised views of Buckingham Palace, the West End and the busy streets of Belgravia as well as a 360 view of the city from the private terrace.

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Weymouth Street, Marylebone

Morpheus London were commissioned to create a split-level apartment for a private client in Marylebone. Being an avid art collector, it was vital to create a complementary and enhancing backdrop for his pieces.

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Oceanic House Penthouse, St James

Morpheus London are excited to announce the completion of the Duplex Penthouse interior design scheme at the iconic Oceanic House in St James, London. The building has proved a challenging yet inspiring canvas to create the ideal aspirational central London living space for the luxury residential market of today. Dating back to 1907, Oceanic House […]

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Centre Point Residences, West End

Morpheus London was given the rare opportunity to work on one of London’s most Iconic landmarks, Centre Point Residences. Appointed by Almacantar, Morpheus designed a new show apartment within the recently completed development drawing inspiration from the building’s architecture and history, while keeping in mind the vibrant and creative area it resides in.

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The Lodge, Courchevel

Morpheus have recently completed The Lodge, a luxury ski chalet within the Six Senses Residences in Courchevel 1850. Designed to be the epitome of luxury Alpine living it is set across three floors with five ensuite bedrooms, a living area, dining area and fully fitted bespoke kitchen.

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Nova, Victoria

Morpheus London have recently completed a show apartment at ‘Nova SW1’ by Land Securities. Situated on the 11th floor of the modernist building in the heart of Victoria, central London, the four bedroom penthouse offers uncompromised views of Buckingham Palace, the West End and the busy streets of Belgravia below.

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Riverwalk, Westminster

Morpheus have recently completed the interior design of a three bedroom apartment within Riverwalk – one of London’s finest riverfront residences. The building is a unique architectural masterpiece of smooth curves and glass fronted balconies overlooking the River Thames.

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In Progress

Below are a selection of sketches and CGIs from projects that the Morpheus Design team are currently working on, both in London and internationally.

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Ashberg House, Chelsea

Morpheus London has recently completed the design and project management of an iconic, new build, contemporary townhouse in the heart of Kensington and Chelsea.

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Ostrea, Limousine Tender

Morpheus is delighted to announce their recent collaboration with Hodgdon Yachts. Founded in 1816, Hodgdon are America’s oldest boat builder and have an enviable reputation producing some of the world’s highest quality custom vessels, specializing in limousine tenders for superyachts.

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THIRTY NINE, Monte Carlo

Launched in Autumn 2016, THIRTY NINE • Monte Carlo, is Monaco’s first ever wellness-focused private members club.

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Ivory House, St Katharine Docks

Morpheus London has recently completed the interior design of a three bedroom penthouse apartment in Ivory House, St Katharine Docks.

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Six Senses Residences, Courchevel

Morpheus is extremely proud to have been appointed to work on the design of decorative furnishings for Six Senses Residences Courchevel. This world class development at the very heart of the exclusive resort of Courchevel 1850 and is home to 53 apartments and penthouses.

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Penthouse, St John’s Wood

This unique lateral penthouse property extending to 3,500 sqft overlooking Lord’s Cricket Ground has the luxury of two vast external spaces; one full length terrace to the front of the building and a winter garden and balcony to the rear, both with enviable views.

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Private Residence, Monte Carlo

Morpheus were presented with the rarest of opportunities to completely redesign a historic detached villa in the heart of Monte Carlo. The existing property was builtover 110 years ago in the Belle Epoque style of the late nineteenth century and has been placed under protective order by H.S.H. Prince Albert.

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Morpheus Design Studio, Belgravia

Welcome to the new home of Morpheus. The completion of our new London design studio and offices – located at 20-22 Grosvenor Garden Mews North in Belgravia – heralds a new era for the company following a number of successful years in Chelsea.

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Hyde Park Home, Knightsbridge

The Morpheus Design Studio was commissioned to redesign this spectacular detached home which nestles on a leafy private square moments away from Hyde Park.

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Chapman House, Chelsea

Chapman House is a contemporary, six storey townhouse located in the heart of Chelsea. The design of this home has been inspired by the legendary work of Colin Chapman – founder of Lotus Cars – and as a result demonstrates exquisitely engineered finishing and detailing throughout.

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The Apartment, Singapore

This project illustrates a show apartment concept and sales strategy created for a prestigious development in Singapore, located in the prime Orchard Road district. The project brief was to create a harmonious interior design and branding concept that would work alongside the originality and ambition of the development as a whole, enabling it to be effectively marketed to a global audience.

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Cadogan Gardens, Chelsea

The brief for this project was to design and development manage the refurbishment and furnishing of a lateral apartment in order to attract a premium rental client. This particular project demonstrates how we are able to operate on an exceptionally short time frame and a tight, commercially led budget.

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