A New Victoria for New Victorians
With our home in neighbouring Belgravia, Victoria is a place the Morpheus team know well – for both work and play. Our work in Victoria and its surrounding residential areas is wide ranging in its diversity, from heritage homes for private clients through to new build contemporary commissions for high-end residential developers.
Victoria has been through various incarnations since its evolution from a relatively small district of Westminster, eponymously named after the late Queen. Considering its location adjacent to some very wealthy areas of London, in Dickensian times it was not the most salubrious of places, however the construction of Victoria Station in 1861 saw its emergence as a commuter hub with a number of Grand Hotels, theatres, Music Halls and schools establishing themselves in the vicinity. Despite this investment in the infrastructure, Victoria historically remained more of a centre for commerce with many offices and engineering firms basing themselves there.
Victoria was recently designated an “Opportunity Area” in the Mayor of London’s Plan and is now being recognised for its potential for both commercial and residential growth, with several major redevelopments currently taking place in the area. These proposals have seen the locality become a neighbourhood, with companies such as Land Securities introducing a café culture, public art installations and weekly food markets to an area which is already well served with gastro pubs, wine bars and well positioned high-street shops. It is unsurprising therefore that companies ranging from boutique finance firms, to letting agencies and luxury brands have chosen to base themselves in this vibrant and convenient area.
What is perhaps more unexpected is that the revitalisation of the local area in the last year or two has in turn attracted a distinct inhabitant known as the “New Victorian”. The New Victorian is youthful, wealthy, creative and unafraid of innovation or challenging the status quo. Highly social, their work and home life blend seamlessly and they have a healthy respect for design. Their time is precious and they make use of all that they have available. For the New Victorian, it is important they live close to where they work, yet they will commute internationally for high-level business meetings and so value convenient transport links as a necessity. Like their fashion choices – and they are fashionable – a New Victorian considers the interior of their home to be an extension of themselves, complementing their lifestyle and portraying how they wish their friends, family and colleagues to view them. All in all, this makes them an engaged and knowledgeable client to work with, and one who enjoys the full design process.
With an eclectic range of high quality apartment blocks being constructed between Buckingham Palace, the Station and the River, alongside a number of heritage refurbishments, Victoria is offering its newest residential incumbents blank canvases on which they can make their very own personal mark. As the redevelopment of this area which forms such an integral part of London continues, the team at Morpheus is delighted to play a part in the transformation of this area that we know and love.
Fig.1 Night view of Victoria
Fig.2 Nova Building
Fig.3 London Street Sign
Fig.4 The Goring Hotel
Fig.5 Cardinal Place
Fig.6 Buckingham Palace
For more information regarding the Morpheus Design House please contact firstname.lastname@example.org.
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