To unite is to ‘come together for a common purpose’, to form a connection through affiliation. David McClelland, a well known American psychologist outlines that a person’s motivation is cultivated from three main elements; achievement, affiliation and power.
The private members club is a marker for all three.
The private members club forms an extension of self, such as the watch you wear or the car you drive. It is a place of sanctuary, a treat to visit and a home from home when home is far away.
It can be used as a tool for business or simply a place to socialise. London hosts many outstanding examples, including Grace of Belgravia; the ladies only club with an emphasis on wellbeing, and The Arts Club in Mayfair; founded for those with a relationship to the arts, literature or science. 5 Hertford Street, Morton’s and Shoreditch House are further examples with their private dining rooms, extensive wine bins and exclusive restaurants.
Looking further afield to Monaco, Club 39 is the much anticipated private members club with a twist, as well as providing the ultimate in luxury and attention to detail such as the hand crafted chandelier designed as the club’s signature art piece.
Club 39 is the home from home retreat to recharge and unwind from the busy world outside.
The concept of an ex rugby professional, Club 39 goes above and beyond. What lies beneath the exquisite detailing and layers of remarkable materials is a hub for global sporting achievement and affiliation, found in every element of the Club, whether that be in the professional gym, or enjoying dinner prepared by a Michelin starred chef.
Holly Beazley, interior designer
Fig.1 credit Artcurial
Fig.2,5,6,8 Rob Lawson Photography
Fig.3,7 Lasvit chandelier for Morpheus London – Club 39, Monte Carlo
Fig.4 Club 39 bar, Monte Carlo
For more information regarding the Morpheus Design House please contact firstname.lastname@example.org.
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